GSCI Cookie Updates: S’mores are Back and Introduction of Standardized Pricing

It’s National S’mores Day, and we’re excited to announce that our popular Girl Scout S’mores™ will return as part of the 2018 Girl Scout Cookie season lineup. With their debut last season, Girl Scout S’mores became the most popular flavor to launch in the 100 years of Girl Scouts selling cookies. Whoa!

The Girl Scout S’mores™  cookies capture the adventurous spirit, love of the outdoors, and feeling of community that is the cornerstone of our organization and plays an important role in girls’ leadership development. A delicious way to support girls as they hone leadership, financial literacy, business, and people skills, while using their cookie earnings to address community issues, or invest in fun and educational experiences.

Additionally, beginning with the 2018 sale, the S’mores will be priced at $5 along with all other varieties of Girl Scout cookies. Since 2012 GSCI has and will continue to experience increases in our cookie cost. For the last 5 years GSCI has absorbed those cost increases and not passed them along to the consumer. Standardizing cookie prices is beneficial to the council because it offsets some of those increases. It is advantageous to the troop and the girl because it increases troop profit and, as we were told in our focus groups, makes the process of explaining the difference in price easier for the girls.

More specifically, standardized pricing will be advantageous in the following ways.

  1. Troop profit will increase by 20% or $.60 per box (an increase of $.10 per box).
  2. Standardized pricing will make it easier for girls to communicate cookie pricing.
  3. All varieties will be available to “trade out” at your local service center.
  4. It will no longer be required to transfer cookies or add girl sales by variety.
  5. Keeping track of the amount each girl owes will be simple.
  6. GSCI will offer the same outstanding programming as in the past, along with maintaining exceptional summer camp pricing.
  7. GSCI will continue to enhance the superior cookie recognition program.
  8. Our sister councils to the north, GSNI and GSCNWI, will also be selling at $5 per box for all varieties.

One hundred percent of the cookie earnings stay with our local council, benefiting girls through programmatic experiences. Girl Scout troops then decide how those funds are invested in educational experiences and Take Action projects that benefit their local communities – through girl-led activities that foster leadership skills. Girls who participate in the Girl Scout Cookie Program learn how to manage money, set goals, make decisions, and communicate with adults – skills that aren’t necessarily taught in school, but are invaluable to their future and the future of the global economy.

About gsci

Girl Scouting builds girls of courage, confidence, and character who make the world a better place.
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